I assumed a screw factory competed on price.
This one competes on shapes.
They machine and modify their own dies and punches in house. So a shape with gear teeth on it never meets additional machining… instead five dies, five punches, and the gear screw is fully formed.
For a lot of small complex steel parts, it comes out cheaper and stronger than MIM or machining. Instead of cutting through the material to create the shape, the metal is progressively formed into it.
It doesn’t win everywhere though, like deep undercuts, certain internal features, low volumes, or shapes that tooling simply can’t release are where another process starts making more sense.
One customer already knew cold forming was cheaper, stronger, and proven. They stayed with MIM and powder metal anyway. Those parts had come from the same family-owned suppliers for generations.
Sometimes a better process doesn’t lose on cost or performance. It loses to familiarity. Nobody has enough reason to rethink how the part has always been made.
Anyone had a part quoted one way for years without ever asking if there’s another route?